Flow Your Own Way Yoga is run by Yoga Teacher and Surf Instructor, Sarah Mallen.
Sarah balances connect with self, nature, and community with her approach to group facilitation. Beach yoga, surf lessons and meditation classes all make up Flow Your Own Way.
What we manage:
- Content Creation
- Branded photography with a focus on the feeling of yoga
- Consultancy
- Messaging Strategy
- Brand Consistency
Problem
Flow Your Own Way Yoga had built a loyal local community, but there was an opportunity for the online presence to better reflect the calm, welcoming atmosphere of Sarah's classes.
The goal was to create a cohesive library of branded imagery that captured the warmth of the studio, the mindfulness of each sessions.
Solution
We created a collection of branded lifestyle photographs that reflected the essence of Flow Your Own Way Yoga.
Images were captured in a mix of horizontal and vertical formats, giving the business a versatile content library for its website, social media, class promotions, and printed marketing materials.
Results
The result was a consistent visual identity that communicates the calming, welcoming experience clients can expect before they even step through the door.
Photos
