The Rusty Axe, founded by Sinead O’Connor in the Summer of 2025, is already a town treasure.
Built for the perfect day out by the sea in Bundoran. The Rusty Axe garauntees an adrenaline rush and laugh to anyone willing to give it a go.
Sinead also founded a local Axe Throwing League which, not many towns in Ireland can boast. She is currently training to be one of three Irish representatives for the Axe World Championships this July. Good luck Sinead!
What we manage:
- Content Creation
- Reels designed for reach, engagement, and trust
- Branded photography with a focus on the fun of a session
- Consultancy
- Messaging Strategy
- Brand Consistency
Problem
The Rusty Axe had a fun feed, however it needed more brand consistency with posting and help executing some of the more complex video ideas the owner had. They were confident that anyone who visited The Rusty Axe had a brilliant time and would be back, but needed help getting this across on socials without asking too much of paying customers.
Solution
Our goal was to set up a content day with volunteers organised by Rivermade studio to take part in a discounted Axe throwing session to model for the updated branded content. Pictured and recorded were lots of laughs, and impressive Bullseyes., as well as some fun reels to be shared on socials.
Results
A catalogue of reels, videos, and high quality pictures which matched the tone and message of Sinead and The Rusty Axe.
Sinead could focus on her sessions and take adhoc pictures of customers and then utilize the content catalogue in between.
Photos
Videos
